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Firecat Coworking May: Search Engine Optimization (SEO)
Friday, May 4, 2012 from 12:00 PM to 1:30 PM (CDT)
San Antonio, TX
Search Engine Optimization (SEO) is the art and science of getting a website to appear on page one of Google or Bing results.
What can you do to control how close to the top Google, Bing and other search engines rank your site? Turns out, a bunch of different factors come into play, including:
- Coding the site cleanly with specific tags to help crawlers find and index your content
- Adding video (and yes, embedded YouTube video counts)
- Your domain name(s)
- Ensuring your site loads quickly
- Registering your business on Local search directories and other indexes and free accounts
- Providing good quality content that discusses what you do
There are many ways you can boost your search results, and many require a fairly modest investment of time and little to no technical skill.
There are also some ways you or a vendor can optimize your site for search that will get you penalized or blacklisted.
Come learn what those SEO companies who promise to get you to the top of Google are likely going to do for you and learn to do it yourself. Share the tactics you've found success with and learn about some tools to evaluate how well your site is optimized.
When & Where
Firecat Studio is an interactive agency that creates and maintains websites, mobile websites and apps, email/enews campaigns, and social media campaigns for business. We do strategy, analytics, SEO/SEM, usability studies and surveys. We help you select and integrate web, email, social media and other marketing and PR tools and techniques so they work together to build your business.